Data Mining Cookbook Textbook

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questionsIn order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. Get and download textbook Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management for free
Categories: Data mining. Contributors: Olivia Parr Rud - Author. Format: Paperback
This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models fo Data Mining Cookbook new edition

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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management: Olivia Parr Rud

author olivia parr rud format digital language english publication year 03 01 2001 subject computing it subject 2 computing professional programming title data mining cookbook modeling data for marketing risk and customer relationship management author olivia parr rud publisher john wiley sons publication date dec 15 2000 pages unknown binding hardcover edition cdr dimensions 7 75 wx 9 00 hx 0 25 d isbn 0471388297 subject computers data modeling design description this cd rom provides actual t