Creating and Capturing Value

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

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Pricing on Purpose: Creating and Capturing Value - Ronald J. Baker
Creating and Capturing Value new edition

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Creating and Capturing Value

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject a

Creating and Capturing Value Textbook