Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Get and download textbook Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content for free
author cynthia fishel author frank donatone author james mathewson format paperback language english publication year 26 04 2010 subject management business economics industry subject 2 sales marketing title audience relevance and search targeting web audiences with relevant content author mathewson james donatone frank fishel cynthia publisher ibm pr publication date mar 05 2010 pages 336 binding paperback edition 1 st dimensions 6 90 wx 9 10 hx 0 70 d isbn 0137004206 subject computers intern
Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely "maximising" traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web content. More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals Audience, Relevance, and Search new edition
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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content: Cynthia Fishel, Frank Donatone, James Mathewson
Audience Relevance and Search
author cynthia fishel author frank donatone author james mathewson format paperback language english publication year 26 04 2010 subject management business economics industry subject 2 sales marketing title audience relevance and search targeting web audiences with relevant content author mathewson james donatone frank fishel cynthia publisher ibm pr publication date mar 05 2010 pages 336 binding paperback edition 1 st dimensions 6 90 wx 9 10 hx 0 70 d isbn 0137004206 subject computers intern
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Audience, Relevance, and Search Textbook
More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals
