Data Mining Techniques in CRM: Inside Customer Segmentation
A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. Get and download textbook Data Mining Techniques in CRM: Inside Customer Segmentation for free
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It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
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It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application exampl Data Mining Techniques in CRM new edition
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Data Mining Techniques in CRM: Inside Customer Segmentation, ISBN-13: 9780470743973, ISBN-10: 0470743972
Categories: Customer relations->Management->Data processing, Probability and Statistics * General, Data mining. Contributors: Konstantinos Tsiptsis - Author. Format: NOOK Book
"This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.File Size: 4910 KBPrint Length: 372 pagesPublisher: Wiley; 1 edition (August 24, 2011) Sold by: Amazon Digital Services, Inc.Language: EnglishASI
This is an applied handbook for the application of data Mining techniques in the Crm framework. It combines a tecI. DATA MINING IN CRM :1. The CRM Strategy2. What Can Data Mining Do?3. The Data Mining Methodology4. Data Mining and Business Domain Expertise5. SummaryII. AN OVERVIEW OF DATA MINING T
Data Mining Techniques in CRM Textbook
Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application exampl
