The Open Brand: When Push Comes to Pull in a Web-Made World
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Get and download textbook The Open Brand: When Push Comes to Pull in a Web-Made World for free
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Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.
From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The O pen Bran d The Open Brand new edition
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author open university course team format mixed media product language english and chinese publication year 10 12 2010 subject language linguistics subject 2 language learning other than elt title beginners chinese part two author the open university course team publisher the open university pages unknown binding paperback isbn 1848739184 brand new paperback all orders get full access to our online status tracking service allowing you to view realtime order progress your order will be dispatched
The Open Brand Textbook
Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The O pen Bran d
