Clickstream Data Warehousing
The first, step-by-step guide to building Web-enabled data warehouses
The Web can be an incredibly rich source of customer data, and right now companies across industry sectors are hustling to get up and running with data warehouses capable of capturing the clickstream data from their Web sites. Get and download textbook Clickstream Data Warehousing for free
The first, step-by-step guide to building Web-enabled data warehouses The Web can be an incredibly rich source of customer data, and right now companies across industry sectors are hustling to get up and running with data warehouses capable of capturing the clickstream data from their Web sites. This allows companies to track exactly where a customer is going, or 'clicking to, ' on their site in order to gain meaningful information about that customer' s preferences. Following Ralph Kimball' s The Data Webhouse Toolkit (0-471-37680-9) where he provides the blueprint, Clickstream Data Warehousing fills developers in on all the technical details that go into building a Web-enabled data warehouse. The authors review all key architectural and design issues that developers need to masterfully build a Webhouse using examples to illustrate key points. Companion Web site features code examples from the book and links to related Web sites. Author: Sweiger, Mark, Langston, Jimmy, Lombard, Howard, Madsen, Mark R. ISBN-10: 0471083771
This allows companies to track exactly where a customer is going, or "clicking to," on their site in order to gain meaningful information about that customer's preferences. Following Ralph Kimball's The Data Webhouse Toolkit (0-471-37680-9) where he provides the blueprint, Clickstream Data Warehousing fills developers in on all the technical details that go into building a Web-enabled data warehouse. The authors review all key architectural and design Clickstream Data Warehousing new edition
Download free books for Clickstream Data Warehousing, 9780471083771
Clickstream Data Warehousing, ISBN-13: 9780471083771, ISBN-10: 0471083771
Categories: Data warehousing, Database design. Contributors: Mark Sweiger - Author. Format: Paperback
Clickstream Data Warehousing Authors: Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard ISBN 0-471-08377-1 452 Pages Copyright 2002 Published by John Wiley & Sons, Inc Softcover Autographed by Howard Lombard The first part of the book explains everything you need to know about the Web technology and IT infrastructure required to build a clickstream data warehouse. The second part of the book walks you through the process of designing and implementing a clickstream data warehouse, including: - Planning, staffing and managing the project - Designing your clickstream data warehouse sch
Clickstream Data Warehousing Textbook
This allows companies to track exactly where a customer is going, or "clicking to," on their site in order to gain meaningful information about that customer's preferences
The authors review all key architectural and design
